JK Rowling is a Genius

For those of you who enjoy Harry Potter you probably already realize Rowling is a genius. However, she has now shown what a marketing genius she is. In the last Harry Potter book Rowling had another book woven into the story line. That book was called "The Tales of Beedle the Bard." Recently she announced that she actually wrote this book and produced 7 copies. Six of these copies she gave to close friends and the seventh she auctioned off for charity. While it was on my wish list I don't think my mom was looking for a $4M stocking stuffer.

Why does this make Rowling a genius you may ask... well I'll tell you. Right now there are lots of people like me who are Harry Potter fans and would love to get our hands on a copy of that book. However, there is no chance it's going to happen. But in about 10 years people like me will have children about the age to read Harry Potter. So all JK Rowling has to do to restart the fever is to release this new book "The Tales of Beedle the Bard" in a slightly more affordable $15 version and Viola! Instant Harry Potter mania all over again... What a genius!

In case you were wondering what a $4M book looked like here you go. Apparently she hand wrote each copy and it's bound in leather with silver and semi-precious stones.